15 Sebab Utama Mengapa Anda Patut Buka Kedai PERCUMA di My1Stop.com.my

[ Read the English Version HERE ]

Anda mempunyai produk/perkhidmatan untuk dipasarkan/jual?

Tahukah anda anda boleh berniaga menerusi kedai anda sendiri di My1Stop Virtual Shopping Mall secara PERCUMA? Ya, boleh!

Walaupun PERCUMA, anda tetap terima begitu banyak kelebihan yang boelh membantu anda berniaga di internet secara BIJAK. Berikut ialah 15 sebab utama mengapa anda patut buka kedai PERCUMA di My1Stop.com.my:


1. Promosi viral PERCUMA untuk produk/perkhidmatan anda 

• Promosi tambahan menerusi e-mail newsletter kepada ribuan pelanggan My1Stop [ lihat contoh newsletter produk terkini My1Stop ]
• Sistem mudah-langgan utk katalog anda menerusi RSS Feed kedai anda sendiri - boleh digunakan untuk paparkan katalog terkini anda di facebook, blog, dsb.
  

Item Terkini Peniaga-Peniaga My1Stop di Facebook

• Feature Share ke laman sosial seperti facebook, twitter untuk anda & pelanggan anda share apa yg anda/mereka suka kepada rangkaian masing-masing - rangkaian anda bertambah luas!
  

Sharing Buttons untuk Item ke Laman Sosial e.g. Facebook, Twitter

• Affiliate My1Stop promosi produk/servis anda dalam usaha mereka untuk resell pakej e-store My1Stop untuk komisyen ... kakitangan pemasaran anda kian bertambah [ lihat senarai blog yang promosi katalog peniaga di blog masing-masing ]
  

Item Terkini dipaparkan Menerusi Widget di Blog Affiliate

2. Miliki set tools pemasaran online yg efektif

• Template, widget, sistem inviter, rss feed, kod untuk paparkan & promosi produk/perkhidmatan atau storefront di e-mail, facebook wall, forum, blog, dsb.
  

Template Katalog untuk E-Mail & RSS Feed untuk Facebook

Demo Inviter System

3. Urus Katalog dengan teramat mudah

• Sistem Katalog – upload item menggunakan advanced/simple uploader dengan mudah & buang mana-mana item bila-bila masa. Ruangan maklumat produk tiada had & menerima lebih dari satu gambar, videoYouTube, flash, & banyak lagi ... dengan preview! Kemaskini diskaun harga, stok, mod jualan & banyak lagi.
• Kategorikan produk/perkhidmatan anda untuk memudahkan pelanggan anda membeli-belah.
• Paparkan katalog anda di mana-mana dengan mudah! - Katalog anda boleh dipaparkan di mana-mana laman web, jadi anda tidak perlu bersusah-payah mengemaskini setiap 'cawangan kedai' anda, - tiada lagi masalah cawangan kedai tidak terkemaskini & stok yang lapuk!
  
  

Sistem Katalog

4. Mudah dijumpai di dalam keputusan carian dengan SEO

• Setiap e-store My1Stop disertai dengan Search Engine Optimization (SEO). Oleh itu, anda mudah ditemui di dalam keputusan carian e.g. Google danYahoo. [ baca review top seller kami ]

5. Sistem shopping cart utk pelanggan buat tempahan online

• Pelanggan anda boleh membuat tempahan dengan begitu mudah & sistematik.
• My1Stop TIDAK mengambil sebarang peratus daripada belian pelanggan anda!
  

Troli Belian (Shopping Cart) E-Store Anda

6. Rekod tempahan online yang boleh dirujuk dan diuruskan secara online dengan mudah

• Buat carian tempahan mengikut nama pelanggan atau No. Tempahan .. malah export senarai tempahan ke MS Excels.
• Kemaskini status tempahan secara mudah termasuk status bayaran & penghantaran untuk rujukan pelanggan anda secara online juga
• Setiap tempahan akan disusuli e-mail lanjutan perincian tempahan ke e-mail adna dan pelanggan anda!
  

Urus Tempahan Online di Kedai Anda

7. Sistem jualan yang fleksibel

• Enable/disable penggunaan shopping cart untuk item-item tertentu, pilih settings penghantaran, return policy sendiri, tetapkan untuk sertakan caj penghantaran atau tidak, dsb.

8. Borang e-mail kedai anda

• Pelanggan boleh hantar mesej ke e-mail ANDA terus dari kedai anda!
  

E-Store E-mail Form

9. Message board untuk kedai anda

• Interaksi dengan pelanggan anda dengan mudah, lengkap dengan alert ke e-mail & sistem untuk anda uruskan setiap mesej & topik.

10. Sistem review/testimonial untuk produk/perkhidmatan

• Setiap item anda boleh diberi review & testimoni & boleh diluluskan atau dibuang oleh anda selaku pemilik kedai.

11. Promosi PERCUMA blog/website anda

• Jika anda gunakan widget katalog kedai anda di blog anda, anda disenaraikan di My1Stop dan di blog My1Stop, juga dipromosi ke e-mail pelanggan secara periodik. Blog anda juga mendapat lebih keyword & lebih kebarangkalian dijumpai di keputusan carian seperti e.g. Google and Yahoo.

12. Paparkan Post blog terkini anda, Tweet atau Facebook business page widget anda di kedai anda di My1Stop

Kepilkan Facebook Business Page Anda ke My1Stop E-Store Anda

13. Manfaat daripada rangkaian peniaga & pelanggan sediaada di My1Stop ... pelanggan peniaga lain berpotensi menjadi pelanggan anda!

• Setiap kali anda, setiap peniaga lain, affiliate-affiliate My1Stop & My1Stop sendiri membuat promosi, hasilnya berlipatganda! Pemasaran secara teamwork ini pasti lebih berkesan berbanding usaha pemasaran solo anda. 
• Lebih 100,000 pelawat sebulan & lebih 35 juta hits sebulan!

14. Peluang pendapatan tambahan dengan menjual pakej e-store My1Stop

• Setiap kali ada peniaga lain yang membuka kedai pakej berbayar melalui anda … anda terima 5% komisyen.

15. Sokongan penuh dan bantuan oleh My1Stop Crew

• Bantuan teknikal & perundingan daripada My1Stop Crew - tak perlu pening kepala tentang domain & hosting, server & website maintenance, upgrade ... bagi yang baru berniaga online juga boleh rujuk My1Stop untuk bantuan berkenaan perniagaan di internet!

My1Stop ialah Media Baru untuk Usahawan … untuk ANDA! Buka kedai PERCUMA anda di My1Stop sekarang …

Daftar secara PERCUMA di SINI


Akan Datang ... "Sebab Utama Mengapa Anda Patut Naiktaraf / Sewa Kedai 'Featured' di My1Stop.com.my" ... follow blog ini untuk tidak ketinggalan :)

Top 15 Reasons Why You Should Open Your Own FREE Store at My1Stop.com.my

You have a product or service to market and sell? 

Did you know that you can sell/market your products/services through your own store at My1Stop Virtual Shopping Mall for FREE? ... O yes, you can!  

Despite being FREE, it comes with loads of features for sellers to do business online the SMART way! Here are top 15 reasons why you should have your own FREE e-store at My1Stop:


1. FREE viral promotion for your products/services 

• Extra promotion to thousands of customers through e-mail – When you add a new item to your e-store, it will be included in My1Stop’s New Items Newsletter, sent weekly to thousands of My1Stop’s subscribers. [ see an example newsletter ]
  
  
• Easy-subscribe system via RSS Feed – My1Stop provides RSS Feed for anyone to easily subscribe to the list of the latest items from all sellers in My1Stop. Display your latest items in blogs, Facebook profiles & newsfeeds, and various newsreader sites that can be further viewed by the subscribers’ networks … that’s multiple networks beyond your own network!
  
  

Latest Items in My1Stop Dynamically Displayed on Facebook

• Viral promotion by any visitor who likes your store or products/services – Your customers are provided with quick sharing tools e.g. Facebook ‘Like’, share on Facebook, Twitter, Buzz & various other social networking sites.
  
  

Sharing Buttons for Items to Popular Social Networking Sites

• My1Stop's Affiliates promote your products/services – this program encourages anyone to promote any sellers’ products/services or store in their effort to resell My1Stop e-store packages for commission. So your marketing arm keeps expanding!
  
  

Latest Items at My1Stop Displayed in Affiliate's Blog

2. Get a valuable collection of effective marketing tools to promote your products anywhere, everywhere!

• Template of your catalog for use in e-mail messages, blog posts.
• Inviter system to send invitation e-mails with your catalog & personalized message to multiple contacts as though sending one-to-one.
• Widget that displays your catalog for use in your blog / website.
• RSS Feed for you AND your customers to subscribe and display your latest items in blog, social networking sites e.g. Facebook, browser.
• Grab Code to display your storefront or any of your items in your catalog in blogs, blog posts, Facebook profile, forum posts and more!
  

Catalog Template for E-Mail & RSS Feed for Facebook

Inviter System Demo

3. Easily manage your catalog

• Catalog manager – upload multiple products easily & remove any item anytime. Unlimited product description that supports multiple additional photos, YouTube video, flash, text styling & more with preview!
• Update item details including photo, name, description, price, item offers, item availability & more.
• Categorize your items for easy browsing by your customers.
• Display your catalog anywhere, everywhere! - Your catalog can be displayed in various web sites but managed through your e-store at My1Stop – changes will reflect automatically in whose other platforms … makes easy updating and maintaining of your other ‘shop branches’ … so no more unattended shop branches with outdated stock!

Catalog Manager

4. Be easily listed and found in Search Results with SEO

• All My1Stop e-stores are equipped with Search Engine Optimization (SEO). So your products/services stand higher chance at being found when people search for such products/services using major search engines e.g. Google and Yahoo. [ read our top seller’s related review ]

5. Shopping cart system for customers to order online easily

• What good is selling on the internet when your customers cannot easily make orders to you straight from your store? Have your own shopping cart FREE and help your customers have an easier shopping experience … a great way to encourage your customers to keep coming back to you!
• My1Stop does NOT take any percentage from your sales!

E-Store Shopping Cart

6. Keep a realtime-updated record of your customers’ orders and manage them easily

• All online orders are auto-stored for your record and can be viewed online anytime, anywhere. Search orders by customers, order number … even export your order records to MS Excels.
• Manage your online orders’ status through your store so your customers can view their order status online too – update payment, delivery, cancellation status & more.
• All online orders come with follow-up e-mails of online orders to both you and your customers!

E-Store Order Manager

7. Flexible selling method

• Various options for delivery, payment and ordering process – enable/disable online ordering, have customers choose between doorstep delivery or self-pickup or restrict to any one option, choose to include/exclude delivery charges and specify delivery rates and method.

8. Get your own store’s e-mail form

• Have your customers e-mail you straight to YOUR e-mail account but directly form your store through an online e-mail form.

E-Store E-mail Form

9. Get your own store’s message board

• Have online interactions with your customers – inquiries, testimonial, discussions & more. You can even post your recent updates to your customers in multiple threads, just like having your own forum!

10. Item review/testimonial system

• Have your customers post reviews and testimonials to convince future customers of the strength of your products/service. You can filter and manage all reviews – you are the store owner!

11. FREE promotion for your blog or website

• Whenever you use your store’s catalog widget in your own blog or website, your website URL will be listed in My1Stop’s Affiliate Website List and will also be promoted in My1Stop’s blog & New Affiliates newsletters to thousands of our subscribers time to time. Your blog will also benefit from the keywords of the items in the widget which increases your chances of appearing in search results e.g. Google and Yahoo.

12. Link in your other business platforms

• Have your own blog, Facebook business page or Twitter? Attach them to your store and have your latest blog posts displayed in your store, or have your Facebook business page or Twitter tweets shown, with links!

Attach Facebook Business Page to My1Stop E-Store

13. Benefit from the crowd and network of sellers in My1Stop Virtual Shopping Mall where other sellers’ customers are your potential customers

• Why go for solo marketing when you can go for teamwork marketing! Whenever you, other sellers, My1Stop’s Affiliates and My1Stop itself do marketing … you get multiple results! 
• Over 100,000 visitors a month & over 35 million hits a month!

14. Get extra income for reselling My1Stop e-store packages

• Why only sell when you can sell & resell for even more income? Resell My1Stop featured e-store (paid) packages for commission. Everytime someone drops by your store & decides to have a featured e-store for themselves … you get 5% of the e-store rental.

15. Complete and FREE support from My1Stop Crew

• Relieve yourself from the headache and hassle of technical issues e.g. website and server update/maintenance, website and server upgrade, domain registration &and renewal … focus on your business, customer service & marketing, and leave the technical issues to My1Stop Crew.
• Have trouble using any of the features in your e-store? Contact My1Stop Crew and they will come to your aid :)
• New to selling online and not sure of the right steps to take with regards to selling, marketing & delivery? My1Stop Crews are always there to consult and assist you at no additional charge!

My1Stop is the New Media for Entrepreneurs … for YOU! So open your FREE e-store at My1Stop today …

Register for FREE HERE


Upcoming ... "Top Reasons Why You Should Upgrade To / Have Your Own Featured E-Store at My1Stop.com.my" ... follow this blog for my next post :)

MY1STOP V2 WORKSHOP #3

SABTU 5hb JUN 2010- My1Stop telah mengadakan bengkel kepada para peniaga samada yang telah berdaftar mahupun masih belum berdaftar tentang cara-cara untuk menggunakan platform My1Stop dalam memajukan perniagaan mereka. Bengkel ini merupakan yang ke-3 yang telah dijalankan pada tahun ini.Bengkel yang pertama telah dijalankan pada 20hb Mac 2010,manakala bengkel yang ke-2 pada 24hb 4 2010. Bengkel ini bermula sekitar jam 11pagi dan berakhir sekitar jam 3petang. Motif utama diadakan bengkel seperti ini adalah bertujuan untuk mengajar cara menggunakan platform My1Stop dengan sebaik mungkin. Selain itu bengkel ini juga dapat merapatkan hubungan antara crew My1Stop dengan peniaga-peniaga yang selama ini hanya berkomunikasi secara online. 

Bengkel ini dimulakan dengan bahagian pertama iaitu sedikit penerangan berkaitan My1Stop yang disampaikan oleh Co-Founder/CEO, Encik Dzulfadhli Bin Zainal Abidin. Penerangan seterusnya iaitu bahagian kedua disampaikan oleh krew Sarah dan krew Hajar yang turut dibantu oleh krew Rozwin serta krew Hazry. Antara topik yang dijelaskan pada bahagian ini ialah tentang cara-cara untuk meningkatkan sales menerusi marketing tools yang disediakan termasuk cara-cara menggunakan tools My1Stop untuk para peniaga mempromosikan perniagaan mereka di facebook,twitter,buzz,forum,blog,email dan berbagai-bagai lagi social network yang lain. Bengkel ini dihadiri oleh Encik Sharizal Azali dari Chaoz Craze Encik Nik Jailani dari Monavie Malaysia Mall,Cik Halizawati dan Puan Suriati dari LSA Enterprise.

Gambar sekitar My1Stop V2 Workshop #1 dan #2

Bagaimana untuk Meningkatkan Jualan Anda Menerusi Kedai Anda di My1Stop

Kerap saya ditanyakan soalan di atas … Hakikatnya, memang ada e-store yang mencapai jualan yang memberangsangkan manakala ada yang tidak. Yang jualannya kurang baik, mereka tertanya-tanya … apa puncanya? Saya ada membuat perbandingan antara e-store dan sedikit research tentang hal ini. Jadi bacalah selanjutnya untuk tahu kunci-kunci kejayaan sesebuah e-store di My1Stop …

Apabila jualan & sambutan kurang baik, ada juga yang menyalahkan My1Stop kerana tidak membawa pelanggan kepada mereka sebagaimana yang mereka harapkan. Realitinya, tanggungjawab terhadap produk/perkhidmatan dan pemasaran adalah di bahu peniaga itu sendiri. Jika anda buka kedai fizikal dan kemudian tidur di dalam kedai itu sambil menunggu kot-kot ada pelanggan yang akan datang, pastinya sambutan terhadap kedai anda tidak memberangsangkan sebagaimana kedai sebelah (contohnya) yang membuka kedai, mengedarkan risalah-risalah, membuat iklan dan mempromosi produk-produk secara agresif ... bukankah begitu?

Apabila anda membuka e-store di My1Stop, janganlah anda pisahkan adat berniaga di alam sebenar/fizikal dengan berniaga di alam siber/virtual – anda tetap sedang menjalankan perniagaan. Jika anda menyalahkan MidValley Mega Mall di atas kegagalan perniagaan kedai anda di sana … pastinya ia sesuatu yang tidak wajar.

My1Stop telahpun sediakan sistem pengurusan perniagaan dan pemasaran yang efisien untuk memudahkan anda. Lebih menarik, My1Stop turut membantu di dalam mempromosi produk peniaga melalui newsletter item terkini kepada ribuan pelanggan My1Stop, sistem RSS Feed yang boleh dipaparkan di blog, browser, malah Wall Facebook, selain promosi oleh My1Stop Crew sendiri. Buktinya, ada e-store yang menerima tempahan online setiap hari, transaksi online menerusi e-store (kad kredit & perbankan online) bernilai ribuan RM ... belum lagi dikira belian yang dibuat secara terus kepada peniaga. Jadi bagi e-store yang kurang jualannya, di manakah silapnya?  

Adakah ia masalah dengan produk? Adakah ia masalah penyampaian mesej anda kepada pelanggan tentang produk atau perkhidmatan anda? Adakah persaingan di internet terlalu sengit dan usaha pemasaran ala kadar sahaja belum cukup?

Apabila membuka kedai di mana-mana platform di internet sekalipun, perkara pertama yang harus dikaji peniaga ialah apakah kelebihan & keunikan platform tersebut dan bagaimana peniaga boleh mengambil kesempatan di atas kelebihan tadi. Keunikan membuka kedai di My1Stop (antara lain) ialah tools pemasaran yang disediakan, selain bantuan pemasaran oleh My1Stop sendiri. Perlu diingat, bantuan pemasaran oleh sistem My1Stop & oleh My1Stop Crew sendiri adalah secara rawak & tidak mengkhusus kepada mana2 peniaga. Untuk anda melonjakkan jualan anda, pastinya anda (yang paling arif tentang perniagaan anda) sahaja yang mampu membuat pemasaran secara lebih berkesan.

Berikut ialah kunci kejayaan perniagaan anda menerusi kedai anda di My1Stop:

Faktor Luaran:

• Produk/Perkhidmatan yang bagus
  
• Harga yang munasabah
  
• Khidmat penghantaran yang memuaskan
  
• Rezeki ... :)

Faktor My1Stop:

1. GAMBAR PRODUK YANG TERBAIK
   
   Gunakan gambar produk yang catchy, terutama bagi gambar utama - gambar ini akan terpampang di dalam newsletter, di RSS feed pelanggan2, juga di blog2 yang menggunakan widget My1Stop ... biar saiznya tidak terlalu kecil untuk kepuasan pelanggan. Gambar yang menarik (haruslah gambar produk sebenar atau sekurang2nya berkaitan) mampu meningkatkan kebangkalian klik pembeli terhadap produk tersebut berbanding produk2 lain. Berikan juga gambar2 dari pelbagai sisi untuk slideshow agar pelanggan anda lebih yakin dengan apa yang mereka bakal beli. Kurang keraguan pelanggan bermakna lebih potensi jualan.
   
   
   
2. MAKLUMAT PRODUK YANG JELAS & LENGKAP
   
   Berikan maklumat item (item description) yang komprehensif - lengkap dengan ciri-ciri item seperti saiz sebenar, pilihan warna, kelebihan item, testimoni, video jika ada ... lebih banyak maklumat, lebih arif pembeli terhadap apa yang bakal mereka beli (kurang keraguan pelanggan bermakna lebih potensi jualan). Lebih penting lagi, anda menambah kebarangkalian enjin carian menemui item anda (akan diterangkan di Bahagian 8).
   
   
   
3. PEMASARAN E-MAIL SECARA PERIODIK
   
   Menghantar email mengandungi katalog anda (menggunakan Template Katalog e-store anda) kepada pelanggan dan kenalan secara periodik (dari masa ke semasa secara berkala). Anda tidak lagi perlu upload & attach setiap gambar ke dalam mesej email, sebaliknya semuanya tersedia di dalam format yang teratur untuk anda Copy&Paste ke dalam ruangan mesej email. Hantar secara berkala, mungkin seminggu sekali - terlalu kerap & anda mungkin terpaksa menanggung risiko dicap sebagai spammer! Baca lebih lanjut mengenai pemasaran e-mel di sini.
   
   
   
4. TONJOLKAN KEWUJUDAN ANDA MELALUI INTERAKSI
   
   Gunakan message board dan chatbox e-store anda untuk berkomunikasi dengan pelangan anda. Setiap posting boleh dilihat oleh pelanggan2 lain yang menjenguk masuk ke e-store anda ... ia memberi impression bahawa anda 'wujud' & menjaga kedai anda. Lazimnya pembeli takut-takut untuk membeli daripada peniaga yang senyap dan tidak aktif ... mereka khuatir, "Ada ke tokey kedai ni?" ... Apabila terdapat beberapa peniaga yang menjual produk yang sama, selain faktor harga ... pastinya customer service menentukan peniaga mana yang berjaya mendapat jualan.
   
   
   
5. MEMBERI PELANGGAN ALTERNATIF BELIAN PELBAGAI CARA YANG MUDAH
   
   Bagi peniaga yang pernah berniaga di blog, facebook mahupun di forum, anda pasti menyedari kekurangan sistem yang ada bagi menampung keperluan proses tempahan online, dan lebih penting lagi proses pembayaran online yang selamat. Dengan membuka kedai di My1Stop, anda mempunyai sistem troli belian (bagi pakej PERCUMA) DAN sistem pembayaran online yang menerima pembayaran menggunakan kad kredit (TANPA perlu membuka Merchant Account sendiri yg costly) dan perbankan online mudah (terus dari kedai & lengkap dengan archive & reporting) dengan bank2 tempatan (bagi pakej BERBAYAR). Fraud-checking turut diuruskan My1Stop bagi pihak anda agar anda tidak perlu risau jika pembelian tersebut telus/genuine atau tidak. My1Stop juga TIDAK caj sebarang peratus daripada jumlah tempahan ke atas peniaga.
   
   Ini bermakna, anda kini meluaskan lagi skop pasaran anda kerana mampu menerima bayaran daripada pelanggan dari dalam & luar negara, termasuk Brunei, Australia, UK dan US. Jadi, penting untuk anda nyatakan dengan jelas kepada pelanggan2 anda tentang alternatif pembayaran mudah ini untuk tidak kehilangan potensi pelanggan anda.
   
   (1) Bagi yang ada blog atau laman web sendiri, anda boleh memaparkan produk-produk anda secara dinamik di sana dengan menggunakan Widget Katalog e-store anda. Jika anda tambah, kemaskini atau delete produk di dalam e-store My1Stop anda, ia akan reflect secara realtime pada blog anda.
   
   (2) Bagi pengguna forum pula, anda boleh Copy&Paste kod dari e-store anda untuk memaparkan gambar produk beserta link untuk membeli online (dihasilkan secara dinamik oleh sistem My1Stop).
   
   (3) Peniaga di Facebook pula boleh memaparkan katalog terkini mereka menggunakan RSS Feed e-store mereka + aplikasi RSS Feed Facebook, selain share link produk & kedai menggunakan sharing tools yang disediakan.
   
   Pelanggan anda hanya perlu klik gambar/link yang dihasilkan oleh sistem My1Stop tersebut & boleh terus membuat tempahan & bayar secara online.
   
   Anda juga boleh meletakkan link e-store anda di dalam signature/footer email dan posting forum, juga di dalam kad perniagaan dan flier anda.
   
   
   
6. MENJEMPUT PELANGGAN KE KEDAI ANDA SECARA MASS, TANPA MELANGGAR ETIKA
   
   Gunakanlah sistem Invite-to-Store My1Stop, walaupun anda mengambil pakej PERCUMA! Anda hanya perlu membuat senarai e-mel prospek anda (tidak mengapa jika mengambil masa pada peringkat ini) & buat beberapa kumpulan e-mel agar setiap senarai tidak terlalu besar (jangan melebihi 3 ribu e-mel di dlm satu2 senarai ... nanti hang!). Tapi pastikan anda hantar kepada mereka yang berkenaan sahaja kerana My1Stop tidak menggalakkan spamming :) ... kelebihan menggunakan sistem Inviter My1Stop ini ialah e-mel yang anda hantar itu dihantar ONE-TO-ONE, seolah2 dihantar secara peribadi dari anda kepada satu2 pelanggan. Cara ini juga menghormati pelanggan anda dengan TIDAK mendedahkan alamat2 e-mel pelanggan2 lain (unsur spamming yang amat dibenci pengguna internet).
   
   
   
7. MENGAPLIKASI TIPS SEO PADA E-STORE ANDA
   
   Tahukah anda bahawa e-store anda diprogramkan untuk mesra-SEO? Namun begitu, anda masih boleh melonjakkan lagi SEO e-store anda agar produk & e-store anda lebih mudah dijumpai di dalam keputusan carian seperti Google Search atau Yahoo Search. Anda tidak perlu tahu programming untuk ini. Tips SEO untuk e-store anda:-
   
   (1) Item Name sebaik2nya NAMA produk/servis anda (apakah ia ... Wallpaper? Tudung? Jubah?) dan bukan sekadar nombor kod barang! Ia merugikan anda kerana nama seperti 'Tudung Ekin' akan membantu SEO anda, dan bukannya TE1234.
   
   (2) Beri Item Description yang cukup detail yang boleh dijejak enjin carian - elakkan hanya meletakkan gambar dan video semata-mata (tiada teks). Anda rugi dari segi bilangan keyword yang membantu anda dijumpai di Google jika Item Description hanya mengandungi sebaris dua ayat.
   
   (3) Tulis ringkasan mengenai perniagaan anda yang komprehensif di ruangan Welcome Note e-store anda. Gunakan keyword2 yang tepat menggambarkan perniagaan anda beserta keyword2 'panas' yang sering digunakan oleh Googlers seperti 'murah', 'buy online', 'mudah', 'terkini', dan sebagainya. Pastikan anda tidak 'terlalu mencuba' untuk mengelakkan daripada dipenalize oleh Google. Lebih baik untuk kekalkan Welcome Note anda dalam lingkungan 100 characters.
   
   (4) Tahukah anda ruangan Message Board anda telah dibina agar mudah dijejak enjin carian? Statistik kami telah membuktikan banyak kemasukan dari carian Google datangnya dari post2 message board e-store2 di My1Stop. Jadi gunakan peluang ini sehabis baik dan post artikel2 berguna seperti testimonial, maklumat berguna yang berkaitan produk/servis anda (soft-selling) dan berita terkini anda dari masa ke semasa di Message Board anda. Feature ini disediakan untuk SEMUA pakej e-store kami :)
   
   
   
8. JAGA KEDAI ANDA!
   
   Ada juga peniaga yang telah menerima tempahan atau posting mesej daripada pembeli tetapi senyap seribu bahasa ... apabila diselidik ... rupanya mereka tidak periksa email dan tidak tahu-menahu bahawa mereka menerima pelanggan ... hrm ... musykil saya ... nak berniaga ke tidak ni? Jangan hilang pelanggan kepada peniaga lain yang lebih aktif menjaga kedai mereka ;)
   
   
   
9. E-STORE ANDA SEBAGAI TERMINAL KAD KREDIT
   
   Jika anda mempunyai kedai fizikal, gunakan E-Store My1Stop anda sebagai terminal kad kredit untuk pelanggan (yang datang ke kedai fizikal anda) bayar menggunakan kad kredit. Buka saja PC atau laptop di counter kedai. Bayangkan … dengan hanya membayar yuran tahunan yang amat rendah bagi memiliki e-store My1Stop, anda sudah mempunyai terminal kad kredit sendiri (yang sebenarnya sangat mahal untuk diset-up di kedai fizikal anda secara konvensional)!

Pendek kata ... berniaga di My1Stop Virtual Shopping Mall ni, umpamanya berniaga di kompleks membeli-belah sebenar ... tidak banyak bezanya. Anda masih perlu berusaha walaupun banyak perkara telah dipermudahkan bagi anda. Cuma dengan membuka kedai di My1Stop, anda mendapat pelbagai kelebihan tools yang memudahkan perniagaan di internet. Tips saya, gunakanlah sehabis baik features e-store anda dan amalkanlah adat & etika berniaga sebagaimana di dunia fizikal ... kerana berniaga online itu tetap BERNIAGA.

Selamat maju jaya semua peniaga e-store My1Stop :)

Artikel dikemaskini daripada artikel asal versi Bahasa Inggeris @ Cwynire

Why Web Statistics Are Important for Your Online Business: Part II

This post is a follow-up of my previous post: Why Web Statistics Are Important for Your Online Business: Part I

Previously I gave an overview of why Web Statistics are important for your online business. As promised, I’ll walk you through key statistics sellers should pay attention to by analyzing the webstats of one of My1Stop e-stores, e-Farmasi @ http://e-farmasi.my1stop.my. FYI, all our featured e-stores are plugged-in with Statcounter stats as an added value to our sellers. So if you are selling anything online & seeking an all-in-one online biz solution that includes webstats ... you should seriously think of opening an e-store at http://www.my1stop.com.my :)

#1 SUMMARY


Summary shows you the number of page hits, unique visitors and/or returning visitors who came to your store for a specified duration, depending on your preferred settings. In the above example, I selected ‘Daily’, for the ‘Last 14 Days’ and eliminated the page loads/hits to only show unique visitors and returning visitors as I am not too interested in page hits. Find out more about the definition of a unique visitor by StatCounter: http://www.statcounter.com/unique_visitor.html.

The above stats snapshot shows that on 12 May 2009, e-Farmasi had 69 unique visitors, with 8 returning visitors. While web stats are never to be taken as 100% accurate, they do provide you with figures as close to actual as a system can possibly produce. So now we can pretty much say that on 12 May 2009, e-Farmasi had 69 individuals shopping about in their store, and 8 of them were returning customers. E-Farmasi has for the past 14 days, a total of 1,071 page views and 518 customers with 86 of them were returning customers. E-Farmasi has an average of 35 customers a day (for the past 14 days).



With the settings changed to ‘Weekly’, e-Farmasi (with the tracker plugged-in since 18 March 2009) has 602 total customers shopping in its store in March, 1,164 customers in April (full month) and 817 customers in May (up to 26 May 2009). Average customers weekly received for 2009 is 861 with 1,683 page views of the store.

How is this useful to a seller?

The summary shows the seller the increase/decrease of customers his website/webstore receives for the seller to later strategize his marketing efforts. For instance, it can be seen that with a few days left in May, it would take extra marketing efforts for e-Farmasi to reach, if not beat, their record in April.

If a seller has recently advertised his store or product on a popular website, he would want to see if his effort has paid off or not. The number of unique visitors before and after the advertising done can then be compared to see if the marketing was successful. The seller might later try to do some email marketing and do the same comparison. Now the seller can compare the two different marketing strategy results from the stats and have a better picture of which marketing strategy is more effective.

The unique visitor stats can also tell a seller whether there is an increase or decrease of visitors coming to his store during festive season vs normal days, and weekdays vs weekends. With this information, the seller can strategize his marketing period and duration. The virtual world/customers have their own characteristics – when they most probably will go online or offline, when they will shop virtually or physically. Find this out through your stats!

Have your stats set for a longer duration to see if your store has gained more customers than before or the opposite. This is important to see if your business has gained more attention than before or if it needs more marketing or re-strategizing. Businesses must grow, not be static, let alone wither!

#2 RECENT KEYWORD ACTIVITY



Recent Keyword Activity shows the keywords that a web user has searched for, via search engines like Google & Yahoo that brought the visitor to your store. It also shows the search engine used, the search listing page where your store is listed (clickable), and which page they were taken to from the search listing.

The above example shows that on 25 May 2009, a web visitor found (and went into) e-Farmasi when he searched for ‘nasal spray 357’ at Google Search. The visitor arrived at http://www.my1stop.com.my/v1/index.php?view=full&lot=33&itemid=1713. The stats also shows that e-Farmasi has had customers coming into their store from multiple other search keywords such as ‘steroid dalam alphalipid’, ‘hurodoid cream’, ‘perspirex’, ‘neurogain’, and more (it stretches to many more pages – why of course, My1Stop performs search engine optimization (SEO) on all its e-stores :) … and the seller has many products with detailed product information too!)

How is this useful to a seller?

When doing business online, it is important to be searchable – can be found when customers search for keywords relevant to your business/product in major search engines. Recent keyword activity does not only tell a seller what keywords brought customers into their store for a better idea of which product or section of his website/store draws people in, but more importantly how well his store is doing in search listings (how searchable a seller’s store/product is). This guides a seller on how to present his web content to gain more visitors from search engines e.g. better product description that highlights important key notes about the product/business.

#3 RECENT CAME FROM



Recent Came From tells you where your visitors came from (clicked) to arrive at your store. It could be from another website, from an email message, from a search listing, or in the case of My1Stop E-Store, from other parts of the mall e.g. other e-stores, from My1Stop search, etc.

Pay attention to the ‘came froms’ in the red boxes.

a) http://www.my1stop.com.my/v1/index.php?view=search

This URL shows that a customer searched for a product in My1Stop Virtual Shopping Mall and clicked on a product in the search results that belong to e-Farmasi.

b) http://www.myhappyclub.com/v2/ums/index.php?user=sash

This URL shows that a customer came to e-Farmasi from myhappyclub.com website (in this case would be e-Farmasi’s Advertisement banner (given free to every My1Stop featured e-store) published at myhappyclub.com.

c) http://mail.google.com/mail/?ui=2&view=bsp&ver=1qygpcgurkovy

This URL shows that a customer arrived at e-Farmasi from a link in an email message (possibly from the seller’s email marketing)

d) http://www.wanitamelayu.com/forum/showthread.php?t=12717

This URL shows that a customer came to e-Farmasi through a link at wanitamelayu.com’s forum.

e) http://sg.search.yahoo.com/search;_ylt=A3xsfM0x9A9KnpsA4Bkj4gt.?p=kinohimitsu D% ...

This URL shows that a customer came from a search listing at Yahoo Search.

How is this useful to a seller?

A seller could use this information to evaluate his marketing efforts – Has my email marketing been successful? Has my paid advertising on a website been worth my money? Has my marketing in a message board/forum drive in potential customers? Should I continue these efforts? Which type of marketing should I emphasize on?

If a seller has promoted in his blog, a link to his e-store as the venue for customers to purchase his products using credit card, then an arrival from that link shows that there is a demand from his customers to purchase online using credit card.

#4 COUNTRY



With Country feature, a seller gets to see from which countries his customers accessed his store from, pretty much indicating (although not necessarily) the customers’ origin. The above stats shows that e-Farmasi has had 88.0% of customers coming from Malaysia, followed by Singapore with 2.8%, Indonesia and the united States with 1.2% respectively, and multiple other countries including Korea, Brunei, Cambodia, Saudi Arabia, Poland, Nigeria, India, Germany, Canada, etc.

How is this useful to a seller?

If the list comprises various countries, a seller should consider organizing his website/store content for international customers e.g. having product descriptions in English or even other translations, or consider various delivery methods convenient for customers all over the world. It also tells a seller that he already has a global market to tackle, so the seller might want to start thinking of the demands in these countries and possibly tackle it.

So there you have it … the golden nuggets in a webstat. Sure … in business, your concern would be the actual purchase itself … but to have better potential at making sales, you’ve got to do research and not merely wait for riches to fall from the sky. You’d want to know how to draw in more customers because as has been mentioned in my previous posts, normally out of the many potential customers you get, only 10% end up as your actual customers (who make actual purchases). So the more store visitors you get, the more potential you have at making sales.

While most sellers already know that marketing is essential in any business’ success, some still fail in strategizing an effective marketing plan, simply because of their lack of research as to the whos, whats, whens and whys revolving their store visitors and visits. So be sure to view your web statistics to analyze and understand the otherwise invisible activities within your website … and then see for yourself how your business start to flourish!


Sumber asal: http://cwynire.blogspot.com/2009/05/why-web-statistics-are-important-for_26.html

Why Web Statistics Are Important for Your Online Business: Part I

Have your own online business and becoming dispirited and demoralized due to poor online sales? I’ve heard that numerous times. While it may seem like virtual business is ‘all that’, being less costly, more accessible, more efficient … some online sellers would agree that their online sales haven’t been as ‘all that’ as they had hoped when they initially ventured into the virtual business realm. Becoming instantly rich through online business has not been the story for every online seller … but … to simply quit is NOT the thing to do!



You have to find out what went wrong and start re-strategizing. The thing is … with the virtual world, we lack visual details for analysis. How can you tell if your advertising efforts were successful or not at drawing in customers to your store when you can’t visually see your customers rushing in? Is your web store getting the crowd it should or do you need to do more marketing? Who are your customers and are they returning to you? Which part of your web store is crucial, which is not? Where to get theses details???

View your WEB STATISTICS!

What are web statistics? Why are they useful / what do they tell you? Where can you get / view them?

Web statistics is a collection of data about your website users’ activity and public details (ip address, browser, operating system, referrer, page title and url etc). They tell you who visits your website, when was your website visited, from where, by how many people, what are they looking for, and more … daily, monthly, quarterly, yearly. If you have your own website, normally it is plugged-in with a web statistical tool like Webalizer, which can be viewed via your CPanel. For those seeking even more statistical information with better graphical charting options you may use free web trackers such as StatCounter, Google Analytics, AWStats, GoStats.

I have personally used both StatCounter and Google Analytics and while both are awesome, I have my heart set on StatCounter for 3 reasons: 1) I’ve used StatCounter long before I decided to give Google Analytics a try – bias; 2) there is a lag in displaying the statistics with Google Analytics which bothers me as I am pretty much an impatient person … StatCounter on the other hand gives me the stats in realtime; & 3) I think we’ve had enough Google invasion in our lives – I would love for other good businesses to soar as well :) In a nutshell, StatCounter is less advertising-centric in its approach versus Google Analytics. For general sellers, I would say that StatCounter is good enough to get you out of your blues of being handicapped in virtual business analysis.



StatCounter gives you:

Invisible Counter Option, Configurable Counter, Configurable Summary Stats, Magnify User, Drill Down, Popular Pages, Entry Pages, Exit Pages, Came From, Keyword Analysis, Recent Keyword Activity, Search Engine Wars, Visitor Paths, Visit Length, Returning Visits, Recent Pageload Activity, Recent Visitor Activity, Country/State/City Stats, Recent Visitor Google Map, ISP Stats, Browser Stats, O.S. Stats, Resolution Stats, JavaScript Stats, Email Reports, Multiple Site Management, User Access Management, Public Stats, Blocking Cookie

Find out about each feature here: http://www.statcounter.com/features/

How do you get StatCounter to track your website activities and let it produce for you your website/blog/store statistics? You just have to create a new project, maybe named My Site and after following the easy steps, in the end you will be given a piece of code (the tracker) to paste in your website code/script that will capture the data for every web visit you get and present them to you in a very user-friendly display when you log in to your StatCounter account. The tracker may be visible (a hit or unique visitor counter) or invisible (for your own personal viewing). To have the stats for your blogspot, just paste the tracker code into the HTML/Javascript gadget and you’re done! If you have your own website that has been developed by a developer and have no knowledge in touching the codes, get them to incorporate the tracker code for you. It’s so simple, so don’t let them charge you nonsensically!

If you have a My1Stop featured e-store (Business or Enterprise package), the StatCounter webstats tracker has already been plugged-in for you. So you'll have the luxury of viewing the complete statistics of their store’s visitor activities & details, complete with weekly e-store stats report in your e-mail.

Can’t handle too much data? I’ll simply things for you. I’ll walk you through key statistics sellers should pay attention to by analyzing the webstats of one of My1Stop e-store’s, e-Farmasi ... in my next post.

TTFN :)

Original Post: http://cwynire.blogspot.com/2009/05/why-web-statistics-are-important-for.html

New Media for Entrepreneur

What’s the Hype with New Media? I have been surfing & Googling the word New Media;

New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications.

source: http://en.wikipedia.org/wiki/New_media

… Erm … what???

Okay, flip that page … in a nutshell, New Media is reflected by the following:

• Revolutionizing of traditional media
• Nowadays often referenced to communication in the digital world
• Communication is no longer one way
• Information travels much faster than it used to between people – almost always in 'realtime'
• Everyone can be more expressive & ‘be heard’
• Sharing content becomes universal

So, really … the New Media, as referred to above, isn't new stuff after all since the 90s, only the intensity of usage has increased and become more universal – almost everyone’s into it. Now when people say New Media, I am quick to jump to thinking Blogs, Facebook, YouTube, Social Bookmarking & Sharing, RSS Feeds, Second Life and the like. It is almost like now, New Media significantly focuses on the network part of the Cyberculture. But this will change with time and what’s new today will not be the same new stuff tomorrow. This is why the hype with New Media will forever remain. There should not be specific activities incorporated in the definition of New Media, as these change. So when you want to brand a medium as New Media, it has to be borne in mind that THAT medium has to continuously evolve and offer to users something new, new, new.

Recently, My1Stop.my, an online shopping mall that was born in 2006 with the concept of Web 2.0 (here’s another hyped term :p), was branded by its Co-Founder (the other one) as the New Media for Entrepreneur, in conjunction with its release of version 2.1. The branding is more than merely a propaganda but carried with it a huge commitment for My1Stop Virtual Shopping Mall to be a dynamic provider of the latest technology in retailing at its best.

How is My1Stop a New Media for entrepreneurs? How is this useful to an entrepreneur? It took me a while to agree to the branding of My1Stop as the New Media for Entrepreneurs, not because of my lack of confidence in My1Stop as a dynamically evolving online marketplace, but more of my dislike towards hyped terms and associating My1Stop with over-exaggerated jargon when all I expect of My1Stop as an online marketplace is to provide the best of what internet can offer to its users. If it means developing applications with the latest hyped technology then fine, so long as it comes with great practicality.

My1Stop exhibits the current trend of New Media from its very root of existence – its shopping mall concept that creates a network of sellers and buyers. My1Stop, like YouTube, Facebook & Wikipedia, is a portal that grows by feeding on users’ content, which in the case of My1Stop, would be the shops and products fashioned by its sellers, and reviews & comments supplied by all sellers’ customers. With all stores gathered under one roof, every seller can benefit from each others’ marketing effort – "your customer is my potential customer".

With My1Stop v2.1, it further emphasizes its commitment as a New Media with the provision of even more well-integrated marketing, sharing & communicating tools e.g. inviter system, social bookmarking, chat, review system, RSS feed & improved widgets for blog, forum, e-mail, newsreaders, browser & social networking sites, on top of its v1 applications. We are talking about a library of tools for especially the new entrepreneurs to fully utilize the power of the internet for their business. The best thing is, the tools can be easily used in various other websites, which means that one can tap the market from various portals, yet manage the content from a single platform – easier, more organized & synchronized. No more unattended shop branches with outdated stock :)

So while selling online (even the shopping cart system) is not a new idea, the networked marketing concept & viral marketing system in selling online at My1Stop is where New Media comes into picture. The marketing tools that comes with My1Stop e-stores are said to be viral in nature due to its potential in reaching-to-many. The RSS Feed of a store for instance, enables anyone to subscribe & display the store’s recent catalog to the subscriber’s network of friends/visitors/viewers, be it in the subscriber's blog, Facebook wall or even his/her browser. That’s New Media on the spot – sharing a realtime updated content (of others’) quickly, easily & voluntarily. To an entrepreneur, this spells FREE marketing!

My1Stop too provides customizable widgets that display a store’s catalog on blogs & websites and even attaches an affiliate plan to the idea. This results in many ‘volunteers’ plugging-in My1Stop sellers' catalogs to their blogs - again, reaching-to-many. Individual websites alone & solo-marketing is a thing of the last decade & an undervaluation of the true strength of the Internet.

Some online biz intellects suggested in the last decade that having your own e-commerce website is everything, when in fact … it is not! My1Stop as a New Media for entrepreneurs is shifting its sellers to realize the potential of networked marketing & that sharing means MORE.

There is no problem of having your own boutique, but if you are not taking advantage of the crowd in a shopping mall as well … then you are missing a lot! 1000 fliers from 'My Boutique' gets you 5 potential customers, but 1000 fliers x 1000 sellers from various shoplots in 'Our Mall' get you (& other sellers) 5,000 more potential customers. And if you feel that opening a shoplot in someone else’s mall disturbs your ego & pride, then you’re missing the point … that the fate of your business comes first, then your ego ;) Let the mall owners do their job & manage the mall system for you while you can better focus in your business.

New Media for entrepreneurs will likely take a newer shape in the next decade. The question is whether today’s entrepreneurs are fast at fully utilizing it to their advantage or are entrepreneurs to leave New Media as an over-hyped terminology and remain safe in their 'comfort-zone' of "I’m doing alright already!".

Sumber asal: http://cwynire.blogspot.com/2010/05/new-media-for-entrepreneur.html